We are thrilled to announce that as a local wine business, Absolute Organic Wine Limited, has been awarded the prestigious GRADAIM Gnó na hÉireann(Irish Business Award) 2024 for the use of both Irish and English in business.
Absolute Organic Wine Limited is the only specialist Organic and Vegan Wine company in Ireland and the UK to provide such bilingual services, and for whom “gnó” literally means “business” at An tIonad Fíona Wine Centre in Draperstown, Co. Derry.
GRADAIM is a recognition scheme from, Glór na nGael, the Irish language organisation set up to promote the use of Irish throughout the island of Ireland through acknowleging the speaking and use of the Irish language in business and by businesses.
The awards or "gradaim" are presented to businesses for their efforts in the use of Irish in three main categories, namely 1. Signage 2. Branding and Marketing 3. Irish Language Customer & Client Service.
The recognition from GRADAIM Gnó na hÉireann 2024 is to advise the public that Absolute Organic Wine Limited has been presented with awards in the bilingual use of Irish and English the below categories:
Signage: Gold
Marketing and Branding: Gold
Service in Irish: Silver
This recognition is a testament to the commitment of Absolute Organic Wine Limited in preserving and promoting the use of the Irish language while providing exceptional services to customers in both English and Irish.
The Importance of Bilingual Services
Absolute Organic Wine Limited, believe that preserving the Irish language is not only a cultural imperative but also a business opportunity. By offering bilingual services in Irish and English, enables the company to connect with a wider audience. Customers, both local and visitors, have expressed their appreciation for visual commitment to the Irish language, and this has contributed to the growth and success of the business.
Though based in Northern Ireland, Absolute Organic Wine Limited trades throughout Ireland and the United Kingdom via An tIonad Fíona Wine Centre’s website www.AbsoluteOrganicWine.com and customers are encouraged to use, learn or research a “Cúpla Focail” (meaning couple of words in Irish) through reading the signage, marketing & Branding, and services for which Glór na nGael have now awarded the GRADAIM Gnó na hÉireann 2024 to Absolute Organic Wine Limited.
Signage Communication and Impact of the Award
All storefront signage, product labels, and marketing materials feature both English and Irish translations, ensuring that our customers can easily navigate our shop and understand the information we provide.
Customers have expressed their delight in seeing a local business champion the Irish language, and many have become loyal supporters of the brand. Additionally, the award has opened up new opportunities for collaboration and partnerships with other businesses and organizations that share the commitment to the preservation and use of the Irish language for those who wish to use their “Cúpa Focail” or "Couple of Words", in Irish where services allow.